I love capturing our seasonal traditions though photography. Last weekend we went apple picking for the first time this year. It was lots of fun and hard work, which for a child are usually the same thing. Sen’s favourite part was using the ladder, which he moved and readjusted about a hundred times for pure enjoyment, meanwhile, Ro kept moving from tree to tree searching for the perfect apple with the perfect leaf. We completed our visit to the farm with some good old fashioned hay jumping and a game of tetherball. Sen figured he was pretty much a Junior Farmer by the end of the day.

I decided to outfit Ro and Sen in their mini mioche basics, so that I could capture their hard work in the closest thing I had to farmer’s attire: overalls and a shirt (the overalls sadly are getting small…so if you are wondering about sizing they are each wearing overalls two sizes too small). I don’t remember how I came across mini mioche, but it has been a few years now that Ro and Sen have been wearing their lovely line of organic basics, designed and made every step of the way here in Canada.

There can be a temptation, when budgets are tight, to spend our dollars on stand out pieces in our wardrobes, a special dress or a unique item, something that has impact. Basics typically don’t stand out in a wardrobe, and so it may be the place where we are tempted to cut costs and buy from discount stores, like Old Navy or Joe Fresh. And yet, basics are the backbone of any wardrobe, they are the ‘go tos’ to complete a look, they typically get the most wear, and are the heart of a reliable capsule wardrobe.

We love special pieces of clothing, but know that investing in quality basics is important. Supporting local shops and local production, and buying organic is important no matter whether the item stands out or not.

As many of you know, I love to learn from mothers who are also entrepreneurs and artists, hear about how they balance life and how they started their business. I think you’ll enjoy hearing from Alyssa, the woman behind mini mioche.

How would you describe Mini Mioche in 5 words?

Simple, cool, comfortable, sustainable and practical.

Tell me a little bit about yourself, the person behind Mini Mioche. What is your background?

I previously worked in wholesale fashion and owned a fashion sales agency in Toronto selling adult clothing brands to retailers for about 12 years (I sold it in December 2014). After I had my daughter 7 years ago, I took a little bit of time off (like a month or so) and during that time I came to the conclusion that as much as I loved fashion and my wholesale business, I wanted to do something that was a little more creative and that I could have more control over and so drawing upon my experience and contacts in the fashion industry, I set about designing and launching the first mini mioche infant basics collection.

You call yourself a serial entrepreneur, what do you think draws you to start something new?

I have always said that I have an addiction to newness.  Part of it is that I definitely get bored easily and love to be challenged constantly. I have a lot of ideas and also have ‘focus issues’, that combined with the fact that I am really not risk-averse, means that I like to embark on new ideas and projects often. Part of the reason I sold my other business is that I recognized how important focus is when it comes to anything really – but especially growing a business.  So that is my new goal – to try not to get distracted by other ideas and to just focus solely on growing this business and making it really amazing.

Why did you decide to get into designing children’s clothing?  

I’ve always loved baby and kids clothing – even before I had children of my own.  There is something about mini versions of adult clothing that just kills me. I am a total jeans and tees kind of girl and I wanted to dress my daughter in a similar aesthetic. After she was born, I was surprised at how hard it was to find nice, well-made, decently priced, soft infant and kids basics – especially in neutral colours like grey, white, black etc. I couldn’t stand all the stuff on the market at that time with cheesy sayings or graphic prints. As I mentioned before, I was also looking for something new and more creative to do at that time and so mini mioche was born.

What did you want to be when you were a child?

I always wanted to do something involving fashion – I think I wanted to be a personal shopper, although I’m not sure that even existed back when I was a kid.

What does Mini Mioche mean? Why did you choose this name for your brand?

When I was pregnant with my daughter, my husband and I referred to her as ‘mini’ the entire time she was in utero.  She was born full term and healthy but she was mini – weighing only 5 lbs 4 oz so the name stuck for a little while. She is 7 years old now and so not mini!  My mom always shared my love of beautiful, well-made children’s clothing and when I was little she used to shop for me once in a while at a store in the Yorkville area of Toronto called Les Mioches. I really wanted to include the word ‘mini’ in the brand name since it was meaningful to me and I just liked how it sounded with the word ‘mioche’, which is sort of a slang word meaning tot or brat in Parisian french.

Organics, sustainability and local production are important to you. How do you translate these into your designs and your business model?

These things are all intrinsic to the mini mioche brand. From the beginning I wanted all of our clothing to be made locally and ethically by people who are paid a fair living wage and are treated well.  We still do basically everything here in Toronto from knitting the fabric to dying it, to the cutting and sewing.  We design our own graphics and have them printed locally. We partner with other local designers and companies on various collaborations and capsule collections (such as bookhou and Heart & Habit).  All of our fabrics are knit from organic cotton yarns and we try not to use any plastic at all – we don’t receive product in plastic bags and we don’t ship it in plastic.  We try to be as sustainable and environmentally conscious in every part of our process and we also believe strongly in supporting local business, including local manufacturing.

I have loved your collaborations with Toronto design-duo bookhou and blogger Brandy Mercredi. How did those collaborations come about?

Brandy, who is the blogger and designer behind Heart & Habit, and I met a while back now – to be honest I can’t remember exactly how – I think she wrote about mini mioche on her blog and we just started chatting from there.  A little while ago she reached out to me because she had some ideas for a line of graphic tees that she thought would be right up our alley and as it turns out, it was!  Our first collaboration launched in spring 2014 and we just launched our third collection together. For fall 2015 we have something really amazing lined up.

I have always loved and admired bookhou’s beautiful products and prints and one day a thought just popped into my head: ‘How amazing would those prints look on our clothes’?  So I sent the owner, Arounna an email and the rest is history – we just launched our third bookhou for mini mioche collection for fall 2015.

Everywhere I go with my kids when they are wearing your clothing, I hear adults tell me they want them in their size. Do you plan to expand the line? What about Mama Mioche? 

So this goes back to your second question – the one about being a serial entrepreneur.  I do hear requests for adult versions of our clothing often and I never say never, but for now I am all about ‘focus’ and that means just sticking to baby and kids apparel – at least for now.

Do you have any new projects in the works?

We always have new projects in the works but our primary focus right now is on our online business and growing that, so most of what we are doing is geared towards making that a more functional aspect of our business and an amazing experience for our online customer.

What has made you the most proud of what you’re doing?

The reality is that starting a business and growing a business is really, really hard.  I don’t have anyone telling me what to do or how to do it. I have had to figure it out on my own for the most part and along the way I have made some (very big) mistakes.  There were many days where I questioned what I was doing and why I was doing it and if it was worth it.  So I guess I would have to say the thing I am most proud of is just that I am still here, doing it and that it is growing and actually working pretty well.

When you are all caught up on work, what do you love to do?

I love to hang out with my hubs and two kids.  I love to spend weekends skiing up north or relaxing at the cottage with good family and friends.  I love to shop. I love binge watching really good tv.  I also never turn down a good glass of wine.

You can find mini mioche online at www.minimioche.com, where they sell their in-house line of organic basics, but also all sorts of premium brands, shoes, and accessories. Think Herschel, Salt Water Sandals and Hunter Boots. You can also find them on Instagram @minimioche.

**With the Canadian dollar weak these days, it is a great time for American and international shoppers to take advantage of Canadian prices.