Last season I had the honour of working with a small Canadian shop, Little Heirloom, to help spread the word about their lovely shop. Little Heirloom is an online store specializing in small ethically produced children’s wear brands. The shop is a little dream come true for Taralyn, a lifelong dreamer and entrepreneur, who took inspiration from her new motherhood to leap into the unknown and follow her interests in a way that would allow her to be more present with her young toddler. The shop is still very small and working to establish itself, so I wanted to help get the word out about this excellent shop, with a most excellent woman and family behind it.
Honestly, I’m not someone who cares much about fashion trends and season releases, but when I started to see sneak peeks of the Nico Nico Clothing fall line I got really excited. Something about the colours and textures spoke to me. I was immediately inspired to capture beautiful moments of my children in the clothing. I’m telling you, this has never happened before! So I picked up a few of my favourite pieces from Little Heirloom and let our adventure-seeking ways take their course, what resulted were some beautiful moments.
I’m really in awe with how the Nico Nico line seems to form a dialogue with the landscape, whether we’re in the city or the forest or on the beach, the clothing seems at home, making you feel like you are exactly where you should be. I’m so happy to have invested in this line of organics. And, now I understand a little why some people get excited about fashion.
I love to learn from mothers who have started their own business while raising children. So I asked Taralyn if she could share her story here. Read on to hear from Taralyn, herself, and to see more photos of the children enjoying themselves in clothing from her store.
Tell me a little bit about yourself, the person behind Little Heirloom. What is your background? What are you passionate about?
My name is Taralyn Fodor, and I am the founder/owner/operator of the online children’s apparel website Little Heirloom. I was born and raised in Vancouver, BC, but recently moved back to the city with my family after living in Montreal and Toronto for almost 8 years. I have a background in Art History and Design, but I also work as a buyer for a local apparel brand here in the city. I do a lot of juggling as a mother, business owner and buyer, but I wouldn’t have it any other way! I am passionate about my family, first and foremost, but I also have a soft spot for design, travel, and art.
How many children do you have and how would you describe them?
I have one son, Levi, who is 2 and a half. He is the wildest, most engaged, energetic, fearless, hilarious and social little person I’ve ever had the pleasure of knowing. He is truly chock-full of personality, and he never stops talking. Any moment spent awake for Levi is full of dialogue – be it with us (his parents), a friend, or someone imaginary. I love hearing him chatter away while playing with his toys, listening to him re-enact scenarios from earlier in the day, or talking about something I had no idea he even knew existed. It gives me fantastic insight into his little mind.
What is your favourite thing to do as a family?
As Levi gets older, our choice activity changes. It used to be a visit to the Vancouver Aquarium or Science World, but now going to the beach is our favourite. We really love getting outside and taking advantage of the beautiful city we live in.
What did you want to be when you were a child?
This one makes me laugh, because I have always wanted to own my own business. I used to set up these roadside stands where I could sell things. I’d sell drawings, flowers (well, they were probably more like weeds, but who’s keeping track…), and anything else I could come up with. I just loved interacting with people and selling them something that made them happy. I guess nothing has changed!
Did your career aspirations change once you had a child?
Interestingly, I became more focused on making my aspirations a reality. I knew that if I didn’t try it would never happen. In the beginning, running my own business also offered me the flexibility I needed to spend more time with Levi.
What is Little Heirloom and why did you decide to start your own business?
Little Heirloom is a website dedicated to selling high-quality, stylish and ethically produced children’s fashion. We like to focus on smaller, independent brands that are a bit harder to find. I originally wanted to create an online store to offer brands I love to the Canadian market, as no one was selling them here, but the demand for our designers has us shipping all over the world now!
I love the name Little Heirloom. What does that name mean to you? Why did you choose it?
When I was thinking of a name for the shop, I kept circling back to the core concept of the store: to offer timeless, high-quality clothes that can be passed down from sibling to sibling, and even generationally. The idea of a sweater, romper or pair of shoes becoming an heirloom, a special memento of childhood, meant a lot to me. The name Little Heirloom sprung from that.
How do you choose the brands you carry?
They have to be beautiful, un-fussy, ethically manufactured, and above all else: well made. I also put them through the “Levi Test” as I like to call it. If I don’t like how the clothes wear and wash with my little guy, I won’t carry them in the shop.
What are your dreams for Little Heirloom?
I would love to add more labels to our roster, and build out the collection we carry to represent even more exceptional international brands. Maybe there will even be an in-house line someday!
When you are all caught up on work what do you love to do?
I’ve been trying to allow myself “alone” time. It’s harder than you’d think! But when I manage it, just getting to a yoga class or riding my bike is wonderful.
Readers: Little Heirloom carries premium brands, such as Nico Nico (the clothing pictured in this post), Red Creek Handmade, boy+girl, Misha & Puff, Soor Ploom, Goat Milk NYC, at excellent prices and ships internationally. She also carries the most charming line of toys, Des Enfantillages, made here in Canada (adjustable skipping rope and felt pompom slingshot pictured in this post).
The Canadian dollar is low now, which makes it especially economical for international shoppers to buy from Canadian shops. You can find Little Heirloom online at www.littleheirloom.com and on Instagram @littleheirloom.
A special thank you, as well, to the kind women at Nico Nico Clothing, who helped me source sizes 8 and 10, to fit Ro.
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