We love to be outside year round, snow, rain or shine, but to be honest enjoying rain has been hard. Rain is often cold in Canada and can feel harsher than a snow storm. That being said, playing outside, exploring and living in the elements is really important developmentally, and for engendering an ecological consciousness in children. That’s why I’ve always tried to suit my children in clothing that would make weather fun, so that exploring and learning would not be encumbered by distracting clothing. But good quality, comfortable rain gear has been an elusive thing. Fully waterproof clothing for children is generally plastic or coated, which makes the clothing heavy, rigid, and often noisy. The lighter gear is prohibitively expensive or simply unavailable in small sizes.
Sen is a sensitive child and has never been able to find a way to enjoy himself in typical heavy children’s rain gear, he is upset by the noise it makes when the fabric rubs against itself, he dislikes the weight of the fabric and the rigid nature of it, and how hot it makes him due to lack of breathability. Until recently, clothing discomfort was truly getting in the way of Sen enjoying playing in the rain and strong winds.
Enter Faire Child: a small Canadian sustainable weather wear company. If I tell you everything I love about them you will think they pay me! (They don’t). I TRULY cannot praise this company enough. Their clothing is beautiful, highly durable, functional, sustainable beyond compare (for example, their clothing is recyclable and they innovated compostable packaging just to name two awesome things they do!). Beyond this: Sen can now enjoy himself for endless hours in rain or windy weather. Their clothing is unbelievable light and soft, which you can only fully understand by touching it yourself. Happily, Sen can now play to his heart’s content in the weather and focus on doing what he loves: to play, explore and imagine.
Please read on below for an interview I did with Faire Child designer and founder, Tabitha, where she talks about her passions, being a creative mother, and her dreams for children. Make sure you check out the end of this post where you’ll find a giveaway to enter for $100 shop credit with Faire Child. You’ll also find a beautiful colouring sheet to download for your children (or yourself!). Enjoy!
Tell me a little bit about yourself, the person behind Faire Child. What is your background?
My name is Tabitha Osler and I am the designer and director of Faire Child. I was born and raised in Halifax, Nova Scotia and have recently returned after my daughter was born. I studied fashion design at Antwerp Royal Fashion Academy and then worked in the fashion industry in both Canada and Europe. I have also taught sustainable fashion at the University of Edinburgh and Nova Scotia College of Art and Design.
What are you passionate about?
I’m passionate about making positive change in the fashion industry. The way we have been doing things isn’t working anymore, and hasn’t worked for quite a while now. I feel that designers and tastemakers have the power to dictate trends and encourage the industry to make responsible choices. I am empowered by that and it motivates me to be a change maker. I want to be part of the solution when it comes to the social and environmental impacts of fast fashion. I want to help educate consumers about how to be responsible stewards of the Earth. I want to see people change their buying habits. Buy less and buy things that will last. Even better if, like our outerwear, it doesn’t ever have to end up in a landfill.
How many children do you have and how would you describe them?
I have one child, a 2 year old named Charli. She is an adventurous, playful, outgoing and curious creature!
What is your favourite thing to do as a family?
We like to spend a lot of time outside. We have some really great walking trails and parks in Halifax so we take advantage of that. The ocean is really close as well so that’s really great. Tickle wars also get big laughs in our home!
What did you want to be when you were a child?
Oh, I definitely wanted to be an astronaut! The world felt too small, I wanted to see it all.
Did your career aspirations change once you had a child?
Yes, hugely. I didn’t want work to dictate my family’s lifestyle and I wanted to be in control of my schedule.
What is Faire Child and why did you decide to start this business?
Faire Child is pioneering a new future for children’s outerwear. After I had Charli I had this new found motivation – I wanted to actively make a better world for Charli to live in. I was concerned about what she would be left with. Questions like ‘would there be less access to clean water?’ were constantly floating around my head.
So I had a goal of developing a line of clothing that wasn’t just doing less bad but was doing more good.
As a new mother I was also recognizing the positive effects that being outdoors had on my child. Mother Nature is both a teacher and a healer. I wanted to connect children with their environment and give them an opportunity to fall in love with the natural world. So my design challenge was to create garments that would allow children to be outdoors – everyday, all day, whatever the weather, all while having a positive effect on the planet.
How would you describe Faire Child in 5 words?
Well, we are loving our new tag lines! Weather the World and For Young Pioneers
What inspired you to start designing?
My mom sews and growing up watching her make clothes from scratch was like magic. I needed to know how to do that!
Craftsmanship and sustainability are important to you. How do you translate these into your designs and their production?
They definitely are important and it goes back to those ideas about fast fashion and this place we seem to find ourselves in where we throw away clothes as easily as paper towels. Through my research I found beautifully constructed garments that were made to last. I was particularly drawn to vintage workwear from the early 20th century. The designs were so thoughtful and they were meant to be worn outside all day long. So, basically I made mini versions for kids most important job – making and playing. As far as production goes, I was adamant that these pieces be made in Canada.
Where and how (by who?) are Faire Child products made?
Thank you for asking! I am all about transparency and I think it’s important that companies, clothing companies in particular, start opening up about the people making their products. Our products are made here in Dartmouth, Nova Scotia, about 15 minutes away from our studio, at Climate Technical Gear. They also make gear for the fishing and marine industry so they are experts in functional clothing. We have a small team of people there, cutters, sewers and tapers, that work with us to produce the Faire Child outerwear.
What’s special about the materials you use?
There is so, so much to say about our fabric. I will try to not geek out too hard. Our fabric is manufactured by Sympatex, a German company working on the edge of textile innovation. The top reason I chose this material is because it never has to end up in a landfill. The fabric is made from recycled PET water bottles and PET is a pretty amazing material. Many other materials become weaker through the recycling process but PET has the ability to be recycled over and over again without compromising quality. On top of that it’s also functional – 100% waterproof, windproof and breathable – and it’s actually quite soft – especially the inner layer.
The fabric we use is also Oeko-tex and Bluesign certified. This ensures that the fabric is safe next to skin and that no harmful chemicals were used to make it. On a related noted, many of the popular outerwear brands rely on PFC and PTFE to make their fabrics waterproof and windproof. These are hazardous substances that take a very long time to break down and can now be found in even the most untouched places on earth. It seems silly that a lot of the bigger brands promoting an active outdoor lifestyle are not being more serious about the effect they are having on our world. You can learn more about this through Green Peace’s Detox campaign.
What’s your favourite piece you’ve designed?
My favourite piece from the current Faire Child collection is the raincoat because of the complexity and ingenuity of the pattern from which it was inspired. It’s the thoughtfulness of things like underarm gussets for ease of movement that make it a really special piece.
This is getting pretty nerdy, but please tell me about your amazing packaging?
You are our kind of girl! We spent months getting nerdy over packaging. I would first say that we try our hardest to be thoughtful about all the materials we use and the impact they have on the environment. With that mindset, we couldn’t overlook the packaging. We were able to source a compostable material from Swiss Pack in Ontario and with them we designed Canada’s first compostable poly bag. To take things a step further we are also using direct thermal compostable labels to print our mailing addresses on. All that being said, our packaging can go into your green bin!
[ editor’s note: For people outside Canada, a green bin is the household recycling and/or compost bin that is collected usually weekly by the city as part of waste management ]
Can you tell me about your Take Back Program?
Of course! I created the Take Back Program so I would be taking responsibility for the end of life of the garments. After many, many years of use in your own family and then another and hopefully another, our Faire Child pieces can be sent back to us for recycling. When they are back in our hands we disassemble the garment and make sure that those materials are recycled in such a way that they have the most value.
[ editor’s note: for interested readers, Take Back is a version of extended producer responsibility (EPR), a concept that has been implemented in many European countries, where producers of goods are responsible for the entire life cycle of the product, one of the outcomes of this policy is that manufacturers have an incentive to create long lasting products and for their recycling once they are not longer useful ]
What has made you the most proud of what you’re doing?
Well, we are definitely doing things the hard way. We aren’t taking the easy road and we aren’t cutting any corners. So, although everything seems to take so much longer it feels really good when you find the right solution. Even when a small detail falls into place it’s an occasion to celebrate!
What are your dreams for Faire Child?
Oh man, big questions! Well, we have had a lot of requests to make pieces in adult sizes and I am really excited to explore that opportunity! I am also really inspired by Forest Schools and that educational model. I would love to be partnering more strongly with Forest Schools. The thought of a group of kids learning outdoors outfitted in Faire Child coveralls is pretty dreamy!
What are your dreams for children?
There are a couple of things. The first would be that we want kids to be outdoors more, playing and interacting with the natural world. By encouraging this we are hoping that they build a strong and life long love for the outdoors and for our earth.
The other piece of this future vision for the next generation would be to inspire them to be stewards of their environment. I hope that they will see waste as a resource in the same way as I have with how I’m using fabric made from discarded plastic bottles to make the jacket they are wearing. I want their imaginations to be sparked, I want them to be empowered to explore creative solutions.
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Thank you Tabitha! Readers and interested folks, we got 4 items from Faire Child and I absolutely cannot endorse their products enough — they are sustainable, ethical, top quality, comfortable and beautiful! We got the Knapsack, the Rain Jacket, the Cap, and the Rain Pants.
*** GIVEAWAY***
Do you want to win $100 gift card from Faire Child? Of course you do! To enter for a chance to win here’s what to do:
- Follow @fairechild on Instagram
- Like and comment on my Faire Child post on Instagram @hippieindisguise
- For an additional 3 entries tag 3 friends in the comments on my Instagram post, please comment each name in a separate comment to make the ballot cutting easier!
- For an additional 5 entries download the *Amazing* Faire Child colouring sheet shown below and post about it on your Instagram account and use the hashtag #fairechildXhippieindisguise
- Open worldwide! Contest closes on July 1, 2018 at midnight Vancouver time. Winner will be announced on my Instagram page on July 2.
