Released: The Ro Dress

It’s here! The dress Ro and I designed with Mimobee! It’s hard to believe that what started as an idea back in June, arrived in the mail last Friday, and is available for pre-sale today! Surreal, to say the least.

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If you are new around here, Ro and I were invited to collaborate with Mimobee for their collaborative capsule collection this fall (you can read about the process here). A few Instagrammers and Bloggers were invited to design a piece that represented their aesthetic. The final collection includes our boho inspired look, a street-inspired blazer, a minimalist dress, and a conceptual shirt.

Ro and I always have ideas for garments we’d love to bring to life, but never thought a serious brand would come asking. So when Mimobee asked, we didn’t hesitate, even though we were pretty scared that our lack of any technical skills might sink the ship! We figured hard work could take us pretty far. However, we never imagined that our collaboration with Mimobee would be fun, so much fun! Being involved from start to finish we learned so much, and Ro is already starting to put together ideas for her next piece. Should she get asked again…But let’s not get ahead of ourselves.

For our dress, we wanted to design a garment that was elegant, comfortable and functional. Something that we would want to wear everyday, but was still dressy enough for an occasion. We also wanted to make something that could celebrate all shapes, with the drawstring waist and sleeves, the dress is unfussy so it can grow or shrink as needed. Finally, in the interest of slow fashion, we wanted to ensure our design would be relevant beyond this season, by incorporating some classic design elements.

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We hope you love the dress as much as we do! If you do, you can buy it here.

Important details:

  • The dress is available for pre-sale ONLY for the next two weeks (sales close Sunday, November 15th). The dresses will then be sewn and shipped by early December.
  • All aspects of production take place in California, in the same space where Mimobee owners, Tom and Helen, work and where all the designing happens, the sewers are paid fair wages and work in excellent conditions. It’s a Mimobee family.
  • The dress is sewn from 100% organic cotton and dyed using eco-friendly dyeing methods.
  • The dress is available in size 2 to 16. That’s right mamas, some of you will fit into that size 14 or 16, so get one for yourself!
  • In addition, 10% of sales will go directly to the Jane Goodall Institute, a charity close to Ro’s heart. The Jane Goodall Institute works to preserve great apes and to improve global understanding of conservation issues to safeguard the planet for all living things. (For the last two years, Ro has chosen to raise funds for the Jane Goodall Institute in place of birthday gifts. After getting a little package in the mail with the name, photo and story of the chimp she is helping, she told me she couldn’t imagine ever wanting gifts. Giving a gift on your birthday is way more fun!) You might remember that we raised money for the World Wildlife Fund when we collaborated with Gardner & the Gang.

If you’d like a chance to win a dress, follow my blog by email, WordPress or Bloglovin and leave me a comment letting me know that you did. If you are already following, just let me know in a comment that you’d like to be entered in the draw. I will be giving away two dresses, so you have two chances to win! Visit my Instagram account to find out another way to win a dress.

Thank you to the Mimobee team for being so amazing to work with. Thank you to everyone who shared their ideas and gave feedback on earlier designs. And thank you, in advance, for buying a dress and supporting the Jane Goodall Institute and a young designer’s dream. Find the dress here.

[UPDATE: Congratulations Piper and Poppies, who entered on the other blog post here, your name was drawn for the dress! Please send me an email to claim your prize]

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Ro’s moccasins are from Canadian brand Manitobah and are available in a range of colours, in both children’s and women’s sizing. You can find them here.

16 thoughts on “Released: The Ro Dress

    • :: danielle :: says:

      Thank you very much. We really wanted to design something that would not go out of style, I’m so happy that you say its “timeless” that’s exactly our hope. Thank you for following along and good luck with the giveaway.

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